Advocacy strategies

YIMBY Action members, January 2018

gathering materials on messaging and advocacy strategy for YIMBY and housing issues. 

 

 

 

Provide cover for local officials to say Yes

@YIMBYwiki: 
heard @Scott_Wiener and others make exactly this point (eg Scott here at #MTCcasa  http://baha.granicus.com/MediaPlayer.php?publish_id=949360eb-a465-11e7-b89c-00505691de41 ) We need to help provide cover for local officials so they can take a broader, longer-term, more inclusive view

 

Legalize Housing

(used by SF YIMBY) 

 

Add new rungs to the ladder

YIMBYwiki‏ @YIMBYwiki 4 Dec 2017 
@cbracy a messaging angle we've been exploring is: if ladder seems to be pulled up, perhaps what's in everyone's interests is to add new lower rungs - new forms of starter home like ownable/movable ADUs, small-lot subdivision, SFH conv to cluster c/@afahey

 

 

Messaging studies from Framework Institute / Enterprise Community Partners

 

Major counter-narratives that housing and community development advocates are often inadvertently activating.

(From "You Don't Have to Live Here" (Manuel et al 2016)

 

References

• Baran, M., Kendall-Taylor, N., Morgan, P., Haydon, A., & Volmert, A. (2016). "'A House, a Tent, a Box':
  Mapping the gaps between expert and public understandings of healthy housing." A FrameWorks Research
  Report. Washington, DC: FrameWorks Institute.
  http://www.frameworksinstitute.org/assets/files/housing/housing_mtg_2016_formatted.pdf.
  Summary:  "This study compares public and expert understandings of housing, and offers strategic guidance for how communicators can help ordinary Americans better appreciate the connections between affordability, quality, and health."
   
• Barnett, Erica. "Fake News, Anecdata, and Things that Feel True." C is for Crank blog, 13 Dec 2017. https://thecisforcrank.com/2017/12/13/fake-news-anecdata-and-things-that-feel-true/.
   
• Been, Vicki, Ingrid Gould Ellen, and Katherine O’Regan. “Supply Skepticism: Housing Supply and Affordability.” Draft, 26 Oct 2017. 
  http://www.law.nyu.edu/sites/default/files/Been%20Ellen%20O%27Regan%20supply_affordability_Oct%2026%20revision.pdf.
       "This paper is meant to bridge the divide between the arguments made by supply skeptics and what research has shown about housing supply and its effect on affordability. In the following section, we address each of the key arguments that increasing supply does not improve affordability. Many of the arguments are plausible, and we take them seriously, but we ultimately conclude, from both theory and empirical evidence, that adding new homes moderates price increases and therefore makes housing more affordable to low and moderate income families."
         "We analyze four of the most frequently voiced arguments below, drawing on both basic economic theory and empirical evidence.
  A. Housing is Bundled with Land, but Still is Ruled by the Laws of Supply and Demand
  B. Housing is Heterogeneous, but Adding Supply in One Market Will Affect Prices in Another
  C. Easing price pressure through additional supply may attract some demand–but not enough to completely offset the supply increase.
  D. Adding supply may raise neighborhood rents in some cases, but neither theory nor empirical evidence suggest that will be the norm."
   
• Bernstein, Laura. "How To Talk To Your NIMBY Parents". The Urbanist, 2016-10-31. https://www.theurbanist.org/2016/10/31/how-to-talk-to-your-nimby-parents/
   
• Bernstein, Laura Loe (@YIMBYsea). "Advice on going to a public meeting in your neighborhood." 4 Dec 2017. 
   
• Bosetti, Nicolas, and Sam Sims, the Centre for London. "STOPPED: Why People Oppose New Residential Developments in Their Back Yard." 20 July 2016. study examining people's reasons for resisting new housing development.  http://www.centreforlondon.org/publication/nimby-opposition/
   
• Darmawi, Fay. "How Affordable Housing Can Make a Name for Itself (and Why).” Affordable Housing Finance, March 19, 2014. [in which a a "HousingWiki" was proposed]. http://www.housingfinance.com/policy-legislation/how-affordable-housing-can-make-a-name-for-itself-and-why_o.
   
• Domhoff, William G. Who Rules America? (1st edition1967, updated in 2000 and 2009). See: Wikipedia: Who Rules America? 
  See also: Who Rules America? web site collecting Domhoff's writing on power dynamics. http://www2.ucsc.edu/whorulesamerica/local/
   
• Fahey, Anna. "A Blueprint for Better Housing Messages" SIghtline.org (April 5, 2017). http://www.sightline.org/2017/04/05/a-blueprint-for-better-housing-messages/.
   
• Fahey. Anna. "6 Tips for Talking Housing Solutions." Sightline.org (October 26, 2016). http://www.sightline.org/2016/10/26/6-tips-for-talking-housing-solutions/.
   
• Frameworks Institute (2017). “Reframing Affordable Housing: Findings from Peer Discourse Sessions.” (2017). http://www.frameworksinstitute.org/assets/files/PDF/enterprise_pds_memo_april_2017.pdf.
   Summary: "As part of a larger project in collaboration with Enterprise Community Partners that seeks to reframe affordable housing, FrameWorks researchers conducted peer discourse sessions with members of the public to explore how people think about affordable housing, why it matters, and what should be done to address this issue. The sessions were also used to test several frames currently used by the field. This report presents results from those sessions and makes framing recommendations for those communicating about affordable housing issues."
   
• Hankinson, Michael (2017). "When Do Renters Behave Like Homeowners? High Rent, Price Anxiety, and NIMBYism." Harvard JCHS Working Paper, February 2017. http://www.jchs.harvard.edu/research/publications/when-do-renters-behave-homeowners-high-rent-price-anxiety-and-nimbyism.
   
• Hoffman, A. Kimbery (2016). "Yes, In My Back Yard." TEDxWilmington, 28 Oct 2016. https://www.youtube.com/watch?v=sUVgnocCVI4.
   
• Lingle, Colin, and Anna Fahey (2016). "Seattle's Housing Affordability & Livability Agenda in the News: A Sightline Institute Media Audit." Sightline.org, August 8, 2016. http://www.sightline.org/research_item/seattles-housing-affordability-livability-agenda-in-the-news/.
   
• Manuel, Tiffany, and Nat Kendall-Taylor (2016). “You Don't Have to Live Here: Why Housing Messages Are Backfiring and 10 Things We Can Do About It.” Enterprise Community Partners, with Frameworks Institute. https://www.enterprisecommunity.org/resources/you-dont-have-to-live-here.
     Summary: "Housing is the starting point for life trajectories—often determining who has access to good jobs, good food, safe parks, or effective schools. But this perspective is difficult for the public to appreciate. To advance a progressive housing agenda, advocates must first understand why current messages are failing and backfiring. FrameWorks teamed up with Enterprise Community Partners to think about how advocates’ messages affect public thinking."
   
• O’Neil, M., Volmert, D. and Kendall-Taylor, N. (2016). "Not Telling the Whole Story: Media and Advocacy
  Discourse about Affordable Housing." Washington, DC: FrameWorks Institute. [sponsored by Enterprise Community Partners]. 
  http://www.frameworksinstitute.org/assets/files/housing/housing_media_content_and_ffa_formatted.pdf.
  Summary: "The stories Americans hear about affordable housing can create opportunities for change or impede progress in the policy arena. FrameWorks researchers conducted a systematic analysis of the frames used by the media and by influential housing reform organizations. The result is a carefully drawn map of the narratives in play—with directions for navigating it strategically."
   
• Stein, Debra. "The Ethics of Housing and NIMBYism." Affordable Housing Finance,  February 2006.
   
• Smith, Noah. "The NIMBY Challenge." [tweeted as: "How YIMBYs should respond to the intellectual challenge mounted by the NIMBYs."]. Noahpinion, May 20, 2017. 
  http://noahpinionblog.blogspot.com/2017/05/the-nimby-challenge.html.
   
• Stein, Debra. "Overcoming NIMBY Opposition Before It Stalls Your Project." 
  Multi-Housing News Magazine On-Line, December 29, 2008